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Jeep: A Living Legend

The Jeep brand was born of necessity and in the heat of battle at the cusp of World War II when the United States Army asked automakers to design a quarter-ton “light reconnaissance” vehicle that would serve them in the war. Three automakers - Ford, Willys, and Bantam - responded with designs, all of which were used to create the template for the first Jeep. On Veterans Day in November 1940 and just 75 days after the initial design was finalized, the first Willys-Overland “Quad” made its debut.

Throughout the early 1940s, Willys made improvements to the Jeep and later expanded the vehicle to the civilian market with the Jeep CJ-2A (1945-1949). Marketed to farmers as “The All-Around Farm Work-Horse” that would serve as a truck and tractor, the CJ-2A was also dubbed “A Powerhouse on Wheels.” Sales skyrocketed as the Jeep proved its capability on farms throughout rural America, which led to even bigger demand from the Jeep brand.

This demand led to the production of models like the all-steel Willys Wagon (1946-1965) and the Willys-Overland Truck (1947-1965). To target younger drivers, Jeep debuted the Jeepster (1948-1951) and returned to its military roots with the CJ-3A (1949-1953). The 1950s saw even more additions to the Jeep family with the M38, M-170, CJ-3B, and CJ-6 before the 1960s catered to families with the impressive and luxurious Wagoneer (1963-1991). The decade also saw the debut of the Jeep Gladiator J-Series Truck (1963-1987), which eventually made its return to the Jeep lineup in 2021.

By the 1970s, Jeep led the industry with its four-wheel drive technology. This innovation was apparent on the Cherokee SJ (1975-1983) and the Cherokee XJ (1984-2001), which marked the first time Jeep used the uniframe body to deliver a more capable SUV with two available four-wheel drive systems. This revolutionized the Jeep brand and led to even more advancements in the 1990s, 2000s, and 2010s, as we see in models like the award-winning Grand Cherokee that blends luxury and capability as well as in adventure-ready vehicles like the Wrangler Rubicon, Compass, Renegade, and Liberty. This generation of Jeep vehicles also sees the addition of hybrid electric options like the Wrangler 4xe, the return of icons like the Gladiator, and the addition of the all-new Wagoneer subbrand that promises to deliver an American premium SUV.

The Jeep Wrangler

A true icon in the off-roading world, the Jeep Wrangler is known for its better-than-average off-road capabilities, athletic design, and comfortable interior. Originally known as the Willys MB, the Wrangler originates as a military vehicle manufactured for the United States Army during World War II. A civilian version, named the Civilian Jeep (CJ), eventually became the modern Wrangler's precursor.
In 1987, the Wrangler name was born, and there have been multiple generations with their own redesigns over the years. Boxy and built for utility, the Wrangler's design includes a fold-down windshield, while both the doors and roof can be removed. With a body-on-frame construction, off-roading abilities are beefed up. The cabin is crafted to be durable and easy to clean, with plenty of durable materials that hold up against messy outdoor activities.

As far as off-roading enhancements go, features such as short overhangs, solid axles, and advanced four-wheel drive (4WD), including the Rock-Trac and Command-Trac systems. The Wrangler is made with high ground clearance to help the vehicle get over large obstacles. There are multiple engine options available on the Jeep Wrangler, with both gasoline and diesel engines. Inline-four and V6 engines are usually offered with varying degrees of fuel efficiency and power.

There are also a variety of models and trims that include a two-door Wrangler model. The modern Wrangler retains a classic look but is fitted with many advanced tech gadgets. You get several responsive touchscreen infotainment systems to choose from, and there is smartphone app integration via Apple CarPlay and Android Auto. Driver aids and integrated navigation can also be found on newer Wranglers.

Overall, the Jeep Wrangler is an enduring symbol of off-road adventure and outdoor exploration. Its combination of history, rugged design, and capability continues to make it a popular choice for those who seek adventure both on and off the road. The model has a grand legacy of outdoor adventure with its off-roading prowess. Its design remains rugged, and its numerous capabilities make the Wrangler a popular choice for buyers wanting on- and off-road excitement.

The Jeep Gladiator

The Jeep Gladiator is a bit of an odd duck in the best way possible. It's a pickup truck that has the off-roading finesse of the Wrangler with the hauling capacity and utility of a midsize truck. Introduced for the 2020 model year, the Jeep Gladiator had been off the market since the 1990s, when its original iteration – known as the Comanche – was discontinued. It is built on the Wrangler's platform and, therefore, shares many capabilities and design aspects with the Wrangler.

Like the Wrangler, the Gladiator is boxy and has a removable roof, doors, and a fold-down windshield. The five-foot pickup bed sets the Gladiator apart from the Wrangler, heaping on a few layers of hauling capabilities. Features for the bed include built-in tie-downs, an optional spray-in bed liner, and an available power outlet. The Gladiator comes with some of the same 4WD systems found on the Wrangler, including Rock-Trac and Command-Trac.

The Gladiator's Rubicon trim level is noteworthy for its front and rear locking differentials, elevated ground clearance, and disconnecting sway bars. It is powered by one of several engines, with a V6 typically being the standard issue. A diesel engine is optional and was introduced after the 2020 release. It is ideal for those wanting enhanced off-roading performance, towing capabilities, and better fuel economy.

Need to tow a significantly large load? The Gladiator can handle boats, trailers, and other recreational vehicles. Towing capacity varies depending on the drivetrain, engine, and configuration. Inside the Gladiator is an attractive dashboard layout akin to what is on the Wrangler and a slew of available tech features. Blending the utility of a pickup truck and the off-road capabilities of the Wrangler SUV, the Jeep Gladiator is a unique staple of the automotive market. Folks seeking something practical and geared for off-roading might enjoy the Gladiator's distinctive design.

The Jeep Grand Cherokee

A popular option in the midsize SUV segment, the Jeep Grand Cherokee is a vehicle that has dazzled buyers since it was brought onto the market in the early 1990s. It is known for incorporating luxury features, being versatile in its design, and making off-roading easy and enjoyable. When it was introduced in 1992 as a successor to both the Wagoneer and Jeep Cherokee (XJ), the Grand Cherokee rapidly gained popularity for how well it blended refinement and ruggedness. It essentially functioned as a premium SUV in the midsize segment.
The Grand Cherokee is upscale and, therefore, a little less rugged than the Gladiator and Wrangler. Its cabin is usually quite cozy and crafted for space with creature comforts placed throughout. The Grand Cherokee has cycled through many engines over the years, from gasoline engines to diesel engines to high-performance options. V6 and V8 engines can be found on this SUV, offering varied amounts of efficiency and power.

The Grand Cherokee's cabin is adorned with high-quality materials and offers cozy seats. User-friendly technology includes smartphone app integration, touchscreen infotainment systems, premium sound systems, and a standard suite of advanced driver aids. The Grand Cherokee's towing and hauling capabilities are immense for this segment, and it can handle trailers and other heavy loads. Available towing technology aids in making things easier and safer when towing.

The Grand Cherokee practically oozes comfort, setting the bar high for other midsize SUVs. Luxury-based amenities can be found on higher trim levels. These features include panoramic sunroofs, leather upholstery, advanced climate control systems, and heated and ventilated seats. There are also plenty of safety features in place to keep occupants secure on the road. The model continues to evolve, receiving the latest and greatest technology, enhanced performance, and up-to-date styling cues. This vehicle continues to be known for its comfort and capabilities both on the road and off it, hence its enduring popularity on the American market.

The Jeep Renegade

As a subcompact SUV introduced for the 2015 model year, the Jeep Renegade is known for its small but mighty nature. It is more oriented toward urban life than some of the larger Jeep models and shares its platform with the Fiat 500X, as Fiat Chrysler collaborated with Fiat. The Renegade is boxy in shape, signaling almost immediately that it is indeed a Jeep. Playful and athletic, this SUV truly stands out in the subcompact segment.

The Renegade might be small, but it retains Jeep's reputation for crafting off-roading vehicles. In particular, the off-road-focused trim level excels with the inclusion of advanced 4WD systems, skid plates, and higher ground clearance. You will find a variety of engines available in certain model years and trim levels. You can find some powerful inline-four-cylinder engines with differing fuel economies and power outputs.

The Renegade's cabin is indeed sturdy and athletic in its design, but it is also comfortable and riddled with modern amenities. Technology is, as in other Jeeps, easy to use. There are many ways to customize this SUV, inside and out. What's more, these little SUVs are considerably more fuel-efficient than their larger counterparts. The Renegade is aimed at city folk who want something more rugged than the average compact SUV. This model handles light off-roading as well as it does city driving. With unique styling cues, numerous customization choices, and a comfortable cabin, the Renegade packs a lot of adaptability and utility into its small package.

The Jeep Compass

First introduced onto the market for the 2007 model year, the Jeep Compass has been through a few generations and major updates. This compact crossover SUV offers a blend of practicality, dependability, and athleticism. In the Jeep lineup, it sits between the bigger Cherokee and the smaller Renegade. This vehicle was developed alongside the Jeep Patriot, but its design and features are a bit more contemporary.

Bold wheel arches, a seven-slot front grille, and other rugged design elements let you know the Compass is indeed a Jeep. It strikes a solid balance between on-road comfort and off-roading competence. Various engine options are also available. The Compass comes in a slew of trims, making it easy to pick a model tailored to your needs. The Compass has a cozy and modern interior fit for daily commuting, and it offers many standard and optional tech gadgets. Touchscreen infotainment systems come in select screen sizes and are known for their user-friendly interfaces, as well as the aforementioned standard safety features.

With its compact dimensions, the Jeep Compass is ideal for parking and driving around the city. It is easier to maneuver than bigger SUVs and is comfortable for daily commutes. Available interior features include heated front seats, leather upholstery options, and dual-zone automatic climate control. The rear seats are typically designed to fold down so that more cargo space opens up when needed. The modern Jeep Compass models are designed to appeal to a wide array of buyers looking for a compact SUV that blends off-roading capabilities with daily utility. Its design is distinctively Jeep, while its features cater to light outdoor activities and getting around the city. It can take on many diverse tasks and is a good fit for individuals needing extra versatility.

New, Used, and CPO: We’ve Got You Covered

Whether you’re a lifetime Jeep-er or you’re new to the brand, there’s one thing that you’ve likely discovered, and that’s the incredible value that Jeep offers whether you’re buying a new or used model. This value comes from Jeep’s innovative four-wheel drive technology that makes every model in the lineup capable, whether you’re cruising the highway, blazing a new trail, or navigating your daily commute. This capability adds versatility to every Jeep, from the Wrangler and Gladiator to the Cherokee and beyond.
Once you’ve decided to purchase a Jeep and experience that versatility for yourself, it’s time to stop by our dealership, where we can help you find the Jeep of your dreams. We want you to have confidence in your purchase, and that begins with our wide selection of new, used, and certified pre-owned (CPO) Jeeps. We’ve hand-picked our inventory to ensure that there are plenty of options to meet a variety of budget, lifestyle, and driving needs. Add in our transparent pricing, and it’s easy to see why we’re one of the leading Jeep dealers in the area!

Why You Can Trust Us

There are plenty of reasons to trust the team here at Spirit Chrysler Dodge Jeep Ram when shopping for your new Jeep. Family-owned and operated since 1991, we’re veterans in the automotive industry, and that means you’ll reap the benefits of everything we’ve learned over the last three decades. We also take great pride in our family-friendly environment and treat every customer just like family.

Just like we’d take care of family, we’re here to take care of all your Jeep needs. Sure, we’re happy to help you find a new, used, or certified pre-owned Jeep, but we’re not just here to sell you a vehicle. We’re also here to ensure that your vehicle serves you well for years to come, which is why we offer one of the best service departments in the area. Our certified technicians know the ins and outs of every Jeep on the lot, which is why you can trust us for all your maintenance and repair needs. There’s no job too big or too small that we can’t handle.

Aside from our service center, our finance department is also another reason why you can trust us. We know that the financial aspect of buying a car is often stressful, which is why our finance team goes to great lengths to eliminate that stress. We’ll work with you to determine the best Jeep for your budget and guide you through the entire process, from credit approval to our extended warranty programs. We want you to get behind the wheel of the Jeep of your dreams at a price you can afford.

Visit Spirit Chrysler Dodge Jeep Ram Today

Whether you’re in the market for a new, used, or certified pre-owned Jeep, it’s time to head on over to Spirit Chrysler Dodge Jeep Ram. The team is excited to help you find the perfect Jeep and welcome you to the family. As a Jeep owner, you’re part of the Jeep legacy that started decades ago when the United States Army asked for a light reconnaissance vehicle that would serve them in World War II. With the Willys Quad meeting that need, the Jeep became an icon for its rugged capability in the heat of battle. Jeep soon offered that capability to civilian drivers and forever transformed the automotive landscape.

Jeep’s rich history is a tale of adventure that you can be part of today. What are you waiting for? Your next adventure is waiting behind the wheel of a Jeep.